"How much?!" Our indignant son could never quite understand, or even believe, that we had paid that much for morning coffee. I can't remember now how much 'that much' was. But it was a lot. More than I've ever paid anywhere for three cups of coffee, a hot chocolate and a liqueur. I told him that we were seated in Venice's oldest caffe', that they had been serving coffee here since 1720, that some of the most influential creative minds of Europe had partaken here and discussed great things. We were just another moment in its history, I said. He told me we'd been had.
So it depends, I suppose, on your take on life as to whether you appreciate Caffe' Florian or not. It's beautiful inside, certainly, and the staff is impeccable. But coffee can only get so good, and in truth I couldn't discern that much difference from the pot I'd had at breakfast in the hotel that morning. Our daughter's hot chocolate disappeared as quickly as a Starbucks version, and the liqueur was, well, alcoholic. Call me a philistine, but what's all the fuss about?
Well, for a start, how many branches of Starbucks will still be here in 300 years time? Florian is unique, a piece of Venetian history, and of its culture. The fact that tourism has also turned it into something of a theme park experience is hardly the fault of the caffe'. "We even tried increasing our prices to astronomic heights", they might say, "and still the tourists come!"
So, I've been, and I probably wouldn't go again. It's a bit like paying to see an ageing rock star who is unique and you know may never play another concert. You just want to say you were there. And then I noticed on their website that they've opened a branch in Harrods, and another in Dubai. Maybe there are some similarities to Starbucks after all...
Caffe' Florian, Piazza San Marco, Venice
Tel 041 520 5641
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